Ben is founder and builder of the West Coast Barbell Club in East Perth, WA. With over 60 members, Ben has managed to create a culture so great that he has barely needed to spend a penny on Marketing. His long list of 5* testimonials is a demonstration to what it means to be a part of the WCBC. As an ex Rugby Union player, he has integrated the ethos of a committed team sport into strength training, with his primary focus being in strength development while having an approach to guiding nutrition that has been proven time and time again to work when it comes to clients reaching and maintaining their desired body weight and body composition. We discussed how Ben managed to grow his business with honesty and commitment, as well as dividing into some of the specifics of strength training itself. I found myself resonating with Ben as we have a similar background, both being Ex Rugby Player, studying at University in the UK and having a high level of academic education in health, fitness and the medical field. Check out the website https://westcoastbarbellclub.com/ and find Ben on Instagram @Westcoastbarbellclub.